I’m a real foodie so the company I choose is ConAgra® Foods, whose history began in 1861 by pork ‘n’ beans king Gilbert C. Van Camp. Nebraska Consolidated Mills formed in 1919 and experienced their first overseas expansion in 1957. NCM became ConAgra in 1971. I chose the company because it owns my favorite food product—Orville Redenbacher popcorn.
My actual list of keywords is based on the companies/subsidiaries ConAgra owns. I thought it would be interesting to see where these companies would end up in the keyword search for ConAgra.
Here are the keywords and I listed them in order as they came up in the results for the ConAgrafoods website with the top listing coming up first. I also noted which websites were listed above ConAgrafoods.com:
- Banquet (1st)
- Orville Redenbacher (2nd listing behind orvilleredenbacher.com)
- Chef Boyardee (3rd listing behind chefboyardee.com and Wikipedia.com)
- Parkay (3rd listing behind parkay.com and Wikipedia.com)
- La Choy (3rd listing after com and Wikipedia.com)
- Hunt’s (4th listing behind hunts.com, huntsphotoandvideo.com, Wikipedia.org)
- Wesson (5th listing behind smith-wesson.com, wessonoil.com, Wikipedia.org, blogs.loc.gov)
- Hebrew National (5th listing behind hebrewnational.com, coupongreat.com, Wikipedia.com, facebook.com)
- Marie Callendars (6th listing behind mariecallendars.com, mariecallendarsmeals.com, mariecallendars.com, com and Wikipedia.com)
- Peter Pan *(I originally searched the term “Peter Pan” and ConAgrafoods came up 16th primarily being superseded by the fictional character. After changing to “peter pan peanut butter” Conagrafoods.com came up 4th behind peterpanpb.com, Amazon.com and Wikipedia.com)
Just to set the record straight, ConAgra Foods also owns Reddiwhip, Swiss Miss, PAM, Healthy Choice, David’s Sunflower seeds, Dennison, Egg Beaters, Fiddle Faddle, Fleischman’s, Guldens, Anderson, P.F. Changs, Pen Rose, Rosarito, Ranch Style beans, Andy Capps, Bertolli, Act II Popcorn, Alexia, Wolf Brand Chili, Blue Bonnet, Crunch ‘n’ Munch, Kangaroo, Kid Cuisine, Libby’s, Rotel, Spicetec and Slim Jim. The companies/products I chose above happen to be their oldest holdings.
In answer to the question if all the keywords appear on ConAgra’s homepage – yes the codes are all embedded in each of the brand logos. This is the only mention on the home page to any of the key words I choose. I believe this is primarily because of the volume of companies they own.
Because of the high volume of products, I was actually surprised to see ConAgra listed high in the rankings on Google. I expected to see each of the actual brand websites, but a more obscure affiliation to ConAgra foods. Prior to this exercise I had never heard of ConAgra but needless to say, most of the brands are household staples.
I wasn’t surprised to always see Wikipedia listed in the top three in each search. It appears that Wikipedia are experts in Search Engine Optimization.
Food for thought question
What type of website generally has too much SEO?
How about those with too little SEO?