Whose bigger on a social scale?
Facebook is definitely bigger on a social scale because it is built as an online social networking service with 1.3 billion active users (June 2014). In July 2014, Shakira (Links to an external site.) became the first celebrity to cross over 100 million likes. Facebook is now open to any registered user and has many open profiles and pages (generally business and government organizations), but is known for exclusive features such as common interest groups or private access via invitation to social exchange messages, post status updates and photos, video sharing and receiving notifications when others update their profiles. Within the social media market internationally, major competitors of Facebook include Qzone and Renren in China; Cyworld (Links to an external site.) in South Korea; VK (Links to an external site.) and Odnoklassniki (Links to an external site.) in Russia; and Mixi in Japan.
As Brand Media Strategy (Young, 2014) points out with the two top companies being game changers, “While it is tempting to dismiss popular digital fads, Google and Facebook goes way beyond their respective numbers of visitors or valuations. They have reshaped mass communications globally and opened up opportunities for marketers to execute more accountable, influential, and multidimensional campaigns.”
Even though not considered the top social media channel, Google is the frontrunner in processing over one billion search requests daily and Alexa (Links to an external site.) lists Google.com as the most visited website in the world. Numerous Google sites in other languages figure in the top one hundred, as do several other Google-owned sites such as YouTube (Links to an external site.) and Blogger (Links to an external site.). Google is primarily known as the largest browser platform for searching and accessing information, specializing in Internet-related services and products including online advertising (Links to an external site.) technologies, search (Links to an external site.), cloud computing (Links to an external site.), and software (Links to an external site.). PC Advisor says gmail is the best free email provider beating out Outlook and Yahoo.
Even though it’s a fact that Facebook has many more users that Google+, many experts consider Google+ superior, mainly because it directly connects to all Google products and has many advanced features. Even though this video is 11 minutes long, it goes into great detail on the best feature comparisons between Google+ versus Facebook. https://www.youtube.com/watch?v=h2sJTth5Z9Y (Links to an external site.)
Who is bigger or more effective on advertising?
Google would be considered bigger and more effective on online advertising (Links to an external site.) technologies, search (Links to an external site.), cloud computing (Links to an external site.), and software (Links to an external site.). Most of its profits are derived from AdWords (Links to an external site.), an online advertising service that places advertising near the list of search results.
In April 2011, Facebook launched a new portal for marketers and creative agencies to help them develop brand promotions on Facebook. The company began its push by inviting a select group of British advertising leaders to meet Facebook’s top executives at an “influencers’ summit.” Facebook has now been involved in campaigns for True Blood (Links to an external site.), American Idol (Links to an external site.), and Top Gear (Links to an external site.). News and media outlets such as the Washington Post, Financial Times and ABC News have used aggregated Facebook fan data to create various infographics and charts to accompany their articles.
It’s worth mentioning that I used to use Google exclusively when I needed to find a product for purchase. If it is a product that can be shipped directly to my home or office, I now use the other giant–Amazon.com.
The latest undertaking by both giants is with solar-powered drone technology to blanket the world in internet access; Google’s new eye contacts; and Amazon’s smartphone that has eye sensors. https://www.youtube.com/watch?v=YgmiaKps644I (Links to an external site.)
Young, Anthony (2014). Brand Media Strategy: Integrated Communications Planning in the
Digital Era. Palgrave McMillan, Ney York, NY.